The teams are lined up in the tunnel, about to come onto the pitch. The requisite combinations of 1,000 yard stares and forced jokes are on display.
The perfunctory rendition of the Croation national anthem is over. Brazil's anthem starts, and the players get very emo. To a one, they sign and shout the words. The players shake hands, and kickoff is oh so close.
Brazil fans appear kind of pumped up.
And the first shot of the game comes from Croatia. It's long range and off target. Brazil respond with Dani Alves doing his wing-back thing and carry the ball 40 yards down the sideline. The cross is cut out, but it's now all Brazil.
First free kick of the game from the wide left. Neymar looks like he's going to take it, but Marcelo does. David Luiz manages a weak, easily-saved header on target.
Croatia make the best chance in the game! Olic manages to get an almost free header at the back post but whiffs it. Head in hands is probably the appropriate reaction. He could have scored.
Corner to Brazil from a deflected Paulinho shot. Neymar takes. The referee blows his whistle. And Neymar retakes. it's cleared to Modric.
GOAL! CROATIA! And it's a bit of a comical own goal by Marcelo. A low cross comes off Jelevic and into the defenders stride as he tried to cut it out from the far post.
That certainly quieted the crowd.
it's not quite clear that Brazil know what to do now. They're playing with a lot of frantic energy and seeming panic.
Brazil still have a ton of possession. They use it to make a wonderful cross field pass to Alves, which he pulls out of the air delicately. And then meekly chips it into the goalkeeper's hands.
Paulinho has the best Brazilian chance so far, but shots straight at the keeper. Everything good for Brazil, from Alves, Oscar and now Paulinho has come down the right.
A great chance for Brazil. Neymar cuts down to the right byline and cuts the ball back to the penalty spot. he doesn't find a teammate, but the ball is deflected to Oscar. Oscar hits a great shot from 20 yards, which is well saved.
For some reason, the TV feed just used goal line technology to verify that the obvious Croatian goal scored by Marcelo was indeed an obvious Croatian goal scored by Marcelo.
Neymar has collected the tournament's first yellow card for elbowing Modric in the face. So, if you had Marcelo as the tournament's first scorer (with an own goal), and Neymar as the first card, congratulations!
And BRAZIL SCORE. Neymar picks up the ball in midfield, loses a few Croatians and sort of scuffs his shot. But it ends up in off the bottom of the right goal post.
Brazil seems to have gotten into the flow now, their attacks are more methodical and precise.
Cameroon win a corner. Mexico clear it to the edge of the box, and it comes back to a very offside attacker.
And with that, Assou-Ekotto makes a run down the left and feeds Samuel Eto'o near the penalty spot. Eto'o hits the post. A big, big chance for Cameroon. And they don't look like they will have many like it if the game continues as it has.